Wake Up WOW! unites physician-formulated science and dissolving thin film technology for fast-absorbing NAD+, Glutathione, and Ayurvedic herbal supplements that support energy, detoxification, immune resilience, and healthy aging with FDA-compliant, GMP-certified quality.

Our Founder

Wake Up WOW! is a Durham-based wellness and longevity brand founded in 2025 by physician Dr. Rosina Pavia.

Scientific Rigor

Guided by decades in global drug development, our formulas apply pharmaceutical-grade thinking to wellness.

Our Values

We are Asian-owned, female-owned, ethically focused, and globally minded, prioritizing transparency and inclusion.

Our Process

Each supplement begins with careful ingredient selection informed by clinical research and decades of drug development expertise. 


We design formulas for NAD+, Glutathione, and Ayurvedic botanicals, then integrate them into proprietary dissolving thin films that absorb directly through the oral mucosa for rapid uptake. 

Cellular Thin & Energy Films

Support mitochondrial function, focus, and stamina with physician-formulated NAD+ in dissolving thin films. 


Rapid oral absorption enhances bioavailability, helping you maintain steady energy, clear thinking, and long-term cellular resilience as part of your daily longevity practice.

Our mission is to translate physician-led pharmaceutical science into accessible wellness, using dissolving thin film technology with NAD+, Glutathione, and Ayurvedic botanicals to support cellular health, energy, detoxification, and immune resilience, so you can age with strength and clarity.

Our Story & Specialists

Discover how decades in global drug development shape our thin film wellness formulations.

Questions Answered

Explore clear, science-based guidance on NAD+, Glutathione, Ayurvedic herbals, safety, and daily use.

Science In Depth

Read physician-written insights on cellular energy, detoxification, immune resilience, microbiome health, and aging.