Wake Up WOW! unites physician-formulated science and dissolving thin film technology for fast-absorbing NAD+, Glutathione, and Ayurvedic herbal supplements that support energy, detoxification, immune resilience, and healthy aging with FDA-compliant, GMP-certified quality.

Wake Up WOW! is a Durham-based wellness and longevity brand founded in 2025 by physician Dr. Rosina Pavia.

Guided by decades in global drug development, our formulas apply pharmaceutical-grade thinking to wellness.

We are Asian-owned, female-owned, ethically focused, and globally minded, prioritizing transparency and inclusion.
Each supplement begins with careful ingredient selection informed by clinical research and decades of drug development expertise.
We design formulas for NAD+, Glutathione, and Ayurvedic botanicals, then integrate them into proprietary dissolving thin films that absorb directly through the oral mucosa for rapid uptake.
Support mitochondrial function, focus, and stamina with physician-formulated NAD+ in dissolving thin films.
Rapid oral absorption enhances bioavailability, helping you maintain steady energy, clear thinking, and long-term cellular resilience as part of your daily longevity practice.


Our mission is to translate physician-led pharmaceutical science into accessible wellness, using dissolving thin film technology with NAD+, Glutathione, and Ayurvedic botanicals to support cellular health, energy, detoxification, and immune resilience, so you can age with strength and clarity.
Discover how decades in global drug development shape our thin film wellness formulations.
Explore clear, science-based guidance on NAD+, Glutathione, Ayurvedic herbals, safety, and daily use.
Read physician-written insights on cellular energy, detoxification, immune resilience, microbiome health, and aging.